Golf Business News – DP World Tour unveils official real estate partner
The DP World Tour has signed an agreement with Aldar, the leading real estate development, investment, and asset management company in Abu Dhabi, to become the Official Real Estate Partner of the Tour in a multi-year deal that runs until the end of the 2027 season.
Aldar is the developer of the most notable destinations in Abu Dhabi, including Yas Island and Saadiyat Island, having delivered over 35,000 homes since inception, with a growing residential development footprint in Dubai, Ras Al Khaimah, Egypt and the UK. Aldar also owns and manages a diverse portfolio of recurring income assets valued at more than $11 billion, which includes hotels, golf courses, shopping malls, offices, schools, and warehousing.
Golf plays a key role in Aldar’s vision for creating world-class destinations and signature experiences for its customers, with championship courses such as Yas Links Abu Dhabi and Saadiyat Beach Golf Club sitting within its portfolio. This partnership builds on the strong relationship Aldar has with the DP World Tour, serving as an Official Partner of the Abu Dhabi Championship – the first event in the season-ending Play-offs – at Yas Links Abu Dhabi.
Aldar will leverage the Tour’s global reach as an Official Marketing Partner, and as Official Partner to an initial four tournaments on the DP World Tour schedule this season – the Porsche Singapore Classic, the Volvo China Open, the BMW PGA Championship and the Abu Dhabi Championship, with the opportunity to add further tournaments year on year.
Speaking about the new agreement Jonathan Emery, Chief Executive Officer at Aldar Development, said: “We see golf as more than just a sporting activity – it’s a lifestyle that brings people and communities together. Our partnership with the DP World Tour allows us to connect with a global audience, while also promoting the game within local communities in the UAE. As we continue to expand at home and abroad, we look forward to showcasing our world-class destinations and creating exceptional experiences both on and off the course”.
Guy Kinnings, Chief Executive Officer of the DP World Tour, added: “Aldar joins an illustrious list of UAE headquartered companies who are utilising the DP World Tour as a platform to grow their business internationally. As an Official Real Estate Partner of Golf’s Global Tour, Aldar can now strengthen its role in the international sports and lifestyle sector and showcase its rapidly growing property portfolio in priority markets across the globe.
“Our partnership platform remains highly attractive to globally minded brands, with annual partnership revenues increasing by 90% in just five years, and we have started 2025 with excellent momentum. Golf’s popularity continues to grow and we will be working closely with Aldar to make sure that they can capitalise on this trend.”