Golf Business News – Women’s Golf Day – ‘a Smart Business Strategy for economic growth’
‘Investing in women’s golf is a serious way to future-proof your business and our industry. And right-now is the best time to do it,’ says Elisa Gaudet, founder of WGD which this year takes place May 27 to June 3.
Across the globe, forward-thinking golf facilities, resorts, and brands are embracing a movement that’s making waves far beyond the fairway. Women’s Golf Day (WGD) is not just a celebration—it’s a proven catalyst for economic growth, a platform for connection, and a vital investment in the future of the golf industry as a whole.
Elisa Gaudet, founder of Women’s Golf Day, puts it plainly: “Women’s Golf Day is stocking the pond we all fish from. Every business in the industry benefits—from locations to PGA Professionals, to manufacturers, travel agents and most importantly women and girls, as we all know the benefits of golf. Investing in women’s golf is a serious way to future-proof your business and our industry. And right-now is the best time to do it. Far too many businesses wait until it’s too late.’”
Real Impact, Real Growth
Just ask General Manager of Morningstar Golf Club Barrie McWha. Since COVID, they’ve seen steady growth in female participation—but their involvement in Women’s Golf Day took that momentum to another level.
“The intent was to celebrate women playing the game and it has gone around the world,” says McWha. “By 2018 it was in 75 countries, all on the same day, with women playing golf, having a bite to eat and enjoying everything about it. This year it is scheduled for the week of May 31 to June 3, and Morningstar has been the only course to do it on the Island. We invite women to come out to play nine holes of golf on our course, have a meal and enjoy a silent auction and a great night out. It’s pretty special, and it’s really paying dividends for us. Women and girls getting into golf has seen significant growth!”
A Global Platform, A Local Opportunity
Whether you are a course, a brand, or a destination, WGD offers a turnkey marketing toolkit to grow your audience and increase engagement—without reinventing the wheel.
“This is an incredible global platform for you and your facility to draft off of,” says Sandy Cross, Chief People Officer at the PGA of America. “It’s a toolkit that you can leverage to the benefit of your business.”
Lisa ‘Longball’ Vlooswyk8-time Canadian Long Drive Champion and long-time WGD Ambassador echoes that sentiment: ““I have seen firsthand what a difference and impact a WGD event can make on golf facilities and courses in Canada. There are women attending these events who have never swung a club and are now getting excited about golf.”
From First Swing to Legacy
“Women’s Golf Day is a celebration of the journey from picking up your first club to inspiring the next generation,” says Jennifer MacKinnon of Earl Grey Golf Club. “From my first swing and into my professional career, I’ve seen the power of community and support in this sport. At Earl Grey Golf Club, our growing ladies league, ladies learn to golf program and incredible team of professionals, which includes three females, exemplify what it means to foster and empower women in golf. Here’s to every girl, woman, and volunteer who makes this journey possible—Women’s Golf Day isn’t just a day, it’s every day and I look forward to being a part of the growth for years to come.”
Why It Matters Now
The business case is clear. The participation stats are growing. Over 6 million women play golf in the USA. And the brand loyalty from female consumers is on the rise. Women’s Golf Day 2025 takes place May 27 to June 3—and this is your chance to be part of a global celebration that brings tangible ROI and builds lasting relationships.
“I encourage you to participate, collaborate and support each other. Women’s Golf Day events are designed to include everyone, and I am sure it will be the start your golfing journey,” says Sarah Bennet, Advanced Fellow of the PGA and former PGA Captain.
Watch the full video featuring Sandy Cross, Sarah Bennett, Lisa Longball and Elisa herself visit:
Visit www.womensgolfday.com to learn more about how you can participate in Women’s Golf Day 2025 and be part of a global movement that is changing the game.
