Golf Business News – OGIO lightens the load with Funday stand bag
OGIO Europe has expanded its golf bag offering by launching its first ever pencil bag, the perfect option for a casual weekend round or nine holes after work.
Designed for comfort and convenience and built for golfers who want flexibility on the course, the OGIO Funday Stand Bag is a new lightweight, practical golf bag that weighs just 3lbs (1.35kg).
Removable modular pockets allow golfers to customise the bag to suit any outing, with a full-length Velcro strip giving endless pocket placement combinations. Ultra-lightweight stand legs, foam moulded shoulder strap and hip pad, and durable lightweight recycled material ensure the bag is easy and comfortable to carry around the course, while all bags are also logo ready.



The Funday’s two-way, over-moulded and water-dipped top enables golfers to store clubs efficiently – while every top is a one-of-a-kind design meaning each bag is unique.
The bag, which has an RRP of £144, is initially available in five designs – Black, Green/White/Yellow, Tropical Punch, Wave Camo and Rocket Pops.
Michael Birch, head of OGIO EMEA, said: “At OGIO we are always looking at ways we can create new, innovative, and fun product in bold and daring colours that appeal to a range of golfers. The Funday is the epitome of that – we took the simplicity of a traditional short-course bag and infused it with OGIO-level organisation all without adding bulk or weight.
“Perfect for a casual weekend round, nine holes after work or a quick trip to a driving range, we feel the Funday will transform the way you carry, providing unparalleled organisation and convenience.”
The new bag range is the latest in a host of new products OGIO has released in 2025. New limited-edition colourways have been launched in the popular All Elements, Shadow and Fuse bag ranges, while a new range of travel covers are also now at retail.
To see the full range of OGIO products, visit www.eu.ogio.com.