Golf Business News – Shot Scope unveils new global brand campaign
Leading GPS, rangefinder and shot tracking technology company Shot Scope has unveiled a new marketing campaign marking a significant investment in growing the brand’s global reach.
The new campaign for the Edinburgh-based company, entitled ‘My Game. My Story’, aims to deepen Shot Scope’s connection with golfers worldwide by showcasing its core values and sharing the inspiring stories behind the brand’s customers.
At the heart of the campaign is the ‘This Is Our Game‘ commercial, now airing across digital channels and media partners globally. The campaign highlights every golfer’s pursuit of improvement through Shot Scope’s diverse community, reinforcing that golf is ‘more than a game – it’s an obsession and a never-ending pursuit to improve’.
The campaign includes a series of documentaries showcasing golfers’ journeys, embracing Shot Scope’s ‘Know Your Game’ mantra. Launching in April, ‘My Game. My Story.’ spotlights 2002 PGA Championship winner Rich Beem, who once relied on a caddie but now uses Shot Scope to understand his game. Texas amateur Iris Wong improved from beginner to club champion in four years using the technology, while content creator Gabriela DeGasperis (Gabby Golf Girl) leverages Shot Scope’s products for insights into her game.
Other campaign faces include cousins Mike and Frank Fasano, father-son duo Andy and Riley Banks, and former Tour player turned Sky Sports Golf commentator Wayne ‘Radar’ Riley, all crediting Shot Scope for their success on the golf course.
“Shot Scope’s core mission is to help golfers improve and enjoy the game we love. We empower golfers to reach their true potential by providing the essential tools to play better, so we are excited to launch the My Game. My Story. campaign globally,” said Shot Scope Founder and CEO David Hunter. “We’re thrilled to reach more golfers around the globe as we grow our community and continue to spread the message that by knowing your game you have a path to playing better and scoring better. We hope golfers worldwide find our new campaign relatable and inspiring.”
Hunter, along with former Walker Cup player Gavin Dear and elite amateur Jennifer Saxton – who lowered her handicap from scratch to +5 using Shot Scope data – embody the brand’s improvement mindset. On average, golfers using the subscription-freeShot Scope app shave four strokes per round.
Shot Scope’s range of game improvement and distance-measuring products has tracked 400 million shots from 220,000 golfers worldwide.
Learn more about the ‘This Is Our Game’ campaign at www.shotscope.com/this-is-our-game