Golf Business News – Eden Mill forages the Old Course to create new gin

Independent Scottish distiller Eden Mill is to produce a new gin that will be distilled with botanicals foraged from the Old Course in St Andrews.

Across the Old Course’s 95 acres, gorse and heather line the fairways and bunkers, with fragrant lavender growing in the rooftop garden of the St Andrews Links clubhouse.

The London Dry gin will be exclusively available in the grocery channel across the UK at Waitrose stores from the end of April, following a nationwide listing. It will also be available on Eden Mill’s website and in its retail stores.

Rennie Donaldson, Chief Executive Officer at Eden Mill, said: “St Andrews is the beating heart of our brand and the Home of Golf, so we’ve always wanted to authentically tie our Golf Gin product to the town. Foraging botanicals from the world-famous Old Course has allowed us to do just that.

“A UK-wide listing at Waitrose is the perfect launch pad for the gin. Golf participation has been increasing consistently since 2020 and is showing no signs of letting off, so we’re delighted to have developed the perfect pour to toast to this growing segment.”

Situated just a few minutes’ drive from the Old Course, Eden Mill’s new distillery can be seen across the Eden Estuary from the 6th hole. The distillery has already begun production of gin and whisky and is set to open its world class visitor centre in August – offering immersive gin and whisky experiences, a retail space and a top-floor cocktail bar where guests will be able to enjoy stunning views across the Eden Estuary.