Golf Business News – The Revenue Club launches new AI-driven marketing tool for clubs
The Revenue Club, the business growth agency for UK and Irish golf clubs, has launched a new marketing system that has delivered rapid advances in the service they deliver.
Christened ‘Marshall’ by the company, the new technology has been developed with a number of different systems that use AI to produce high quality marketing content in a timely fashion for their client base of 250 golf clubs.
The responsibility for the build sat with German company wemakefuture, which specialises in the use of rapidly evolving technology to develop bespoke systems that create greater efficiencies for the companies they work with.
Head of AI & Automation at wemakefuture, Matthias Kunz, was overseeing the project on The Revenue Club’s behalf. He said: “As soon as we discussed the scope of work with The Revenue Club, we could see the feasibility of putting together some new technology for the company that would have an instant impact on their business operations. What we’ve achieved is a notable enhancement in service levels for a rapidly growing company.”
Marshall is now used to deliver a range of email and social media marketing for the majority of their client base, producing engaging, relevant and timely content for a wide array of golf courses from municipal facilities to Top 100 venues.
‘We are delighted by the early results that this unique system has helped us to achieve on behalf of our customers. The USPs of the golf courses we operate with can now be showcased with real clarity and we now have the ability to deliver an even higher quality of marketing as we continue to experience unprecedented demands for our service,” said Rob Corcoran, Co-Director at The Revenue Club.
Dan Ferrie, Digital Marketing Manager at the company, was responsible for the completion of the project and he also takes the lead on the delivery of organic communications for which Marshall has been designed.
Dan commented: “It is impressive to see the variety of content that the system is generating. Our experience and golf-specific knowledge allow us to refine the outputs before they are sent to ensure they are aligned to the tone of voice and branding of many different venues. Not only has our capacity increased, but we’ve also raised the bar in the standard of online marketing for our golf clubs.”
For more details about this and other services offered by The Revenue Club, email rob@therevenueclub.co.uk